Performance & Longevity Coaching

Train for the next 30 years, not just the next 30 days.

Coaching for busy professionals who are done chasing short-term results and are finally asking the right question: how do I build a body that holds up?

Book a free 20-minute call → See the method

Prefer to write? Send me a message →

Online Worldwide  ·  In Person in Milan
The problem

Most training advice is built for a life nobody in this room actually lives.

01

Desk-bound posture quietly wrecking backs and necks, until the pain gets written off as "just normal now."

02

Energy that collapses by mid-afternoon — and nobody connects it back to how the body's actually being trained, or not.

03

Routines abandoned the moment travel or a heavy work week gets in the way, because they were never built to survive one.

The Firmitas Method

Built in the order that actually lasts.

The name comes from Vitruvius, the Roman architect who wrote that anything built to last needs three things, in a specific order. Not as a metaphor — because building it any other way genuinely doesn't last.

03

Venustas

The Consequence

Beauty comes last, deliberately. Not because it doesn't matter, but because it was never the goal — it's what happens naturally when the first two are done properly.

02

Utilitas

The Function

Mobility, energy, cardiovascular capacity, strength that holds up against real, unpredictable, travel-heavy weeks — not a generic programme built for an idealised life nobody actually lives.

01

Firmitas

The Foundation

Posture, joints, structural integrity — the things most people are quietly losing to years of desk work, without ever connecting the dots to that 3pm energy crash or the back pain that's "just normal now."

It doesn't matter where you're starting from.
What matters is where you land.

Who this is actually for

Executives, founders, and professionals whose calendars don't leave room for a "normal" routine.

People done chasing short-term aesthetic goals, ready to train for the next 30 years instead.

Based in Milan, or anywhere in the world — the method doesn't change, only the format does.

Ready for a programme built around their actual life, not an idealised version of it.

What's Included

Two ways to work together.

Online or in person — two ways to work together, both built on the same method, both equally effective. The right fit depends on your life, not on one being better than the other.

Online · Worldwide

A structured system, wherever you are

Personalised programme, weekly coach check-ins, and a plan that evolves every few weeks — not something static you're handed once and left with.

FoundationProgramme, portal, weekly check-in
Performance+ Bi-weekly calls, priority support
Elite+ Weekly calls, unlimited access
In Person · Milan

Hands-on coaching, built around your schedule

Full assessment, direct coaching, sessions built around your actual calendar — not an idealised one.

AssessmentPosture & movement
Session Blocks10 or 20 sessions
Domenico Palomba, founder of Firmitas — personal trainer in Milan
A bit about me

Domenico, Founder of Firmitas

13 years living in the UK, now based in Milan — I work comfortably in English and Italian with a genuinely international client base. Before this, I spent years as a steadicam operator on film and TV productions — 10 to 12-hour days, night shoots, and whatever the catering truck had on offer. I know firsthand what it does to a body to work physically demanding, irregular hours for years on end, and that experience shapes how I train clients today more than any certification does.

Training, movement, and wellness habits are my focus.

The best time to build a foundation was years ago. The second best time is now.

Two ways to start — choose the one that suits you.

Talk

Book a free call

20 minutes, no pressure — just a conversation to see if this is the right fit.
Book a free 20-minute call →
Write

Send me a message

Prefer to start in writing, or just have a question about the programme or how it works? Write here.
Or write directly to dom@firmitascoaching.com
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